Discover: Re-Branding Your Institution Internally and Externally to Recruit & Retain Top Talent

Time: 10:10 am
day: Day Two


  • How can we compete with private industry for staff?
  • Understanding the importance of internal marketing & education to current staff and external marketing to future staff.
  • How Stevens Institute of Technology rebranded their university to educate, promote & market to their staff about the rewards of working in their environment, while also effectively marketing to candidates to compete with private industry, becoming a ‘Great Place to work’ instead of ‘Great College to work’.